.WHO WE ARE
Mint Service was born from the close collaboration between Julie Lahaye-Verhoeven and Pierre Dieulafait, both with extensive experience in high-end advertising production.​
Together, they share a refined artistic sensibility where technical mastery meets visual elegance.
Julie Lahaye-Verhoeven​
Producer​
Julie is President of Mint Productions, a Paris-based production company she founded in 2012.​
She began her career as a production coordinator at TF1, France’s leading television network, where she developed a strong culture of organization and teamwork. She then moved into production management before becoming a producer.​
Over the years, Julie has produced advertising, photo, and video projects for prestigious international brands including Cartier, Boucheron, Hennessy, Moet & Chandon, Veuve Clicquot, Belvedere, and Karl Lagerfeld Parfums. She collaborates closely with major agencies such as BETC, BBDO, Publicis Luxe, and Marcel.​
Accustomed to complex shoots and the exacting standards of luxury, she adapts seamlessly to diverse production environments while maintaining a clear, efficient, and structured workflow. Her approach is direct, pragmatic, and consistently focused on aesthetic excellence.
Pierre Dieulafait​
Producer ​
After beginning his career in animation, Pierre transitioned into feature films, collaborating on award-winning works such as The Scent of Green Papaya (Tran Anh Hung), Assassin(s) (Mathieu Kassovitz), and The Man from London (Bela Tarr).​​
He progressively oriented his career toward productions with high artistic and technical demands, spanning long-form fiction and advertising. He developed deep technical expertise on productions involving multi-camera shoots, advanced VFX, SFX, CGI, and complex post-production pipelines, with a strong commitment to digital visual effects.​
Pierre supports international brands on campaigns worldwide, approaching each production with rigor, anticipation, and uncompromising standards. His objective is to guarantee controlled, elegant, and technically flawless imagery, always aligned with the creative ambition of the project and the expectations of premium brands.
Before Mint Service, Julie and Pierre worked with many luxury,beauty, fashion, and lifestyle brands. A few examples below...
The films presented in this portfolio are drawn from campaigns produced for the referenced clients and agencies. See credits below. The versions shown correspond to the directors’ edits.
.OUR STRENGHTS​
FILM & PHOTO​
Cross-Disciplinary Expertise for Luxury, Fashion & Beauty​.
Each project is a meeting point between technical mastery, distinctive artistic direction, and the demands of luxury codes: enhanced textures, perfected skin tones, respected materials, and precise visual choreography.​
Experience, innovation, technical quality, budget control, confidentiality.
We provide comprehensive, precise, and attentive support, ensuring a smooth, comfortable, and flawless production experience for talents, teams, and clients fully aligned with luxury standards.
​​Preparation & Coordination​
Production roadmaps, scouting, and logistics.
Coordination of artistic, technical, and specialized teams.
Scheduling, bookings, permits, and insurance.
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Hospitality & Comfort​
Transfers, hotels, and high-end catering.
International talent support (visas, assistance, protocol).
Optimized client and creative spaces.
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Security & Confidentiality​
Management of sensitive prototypes and embargoed products.
Systematic NDA protocols and secure procedures.
Controlled access to sets and restricted areas.
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Sustainability​
Low-impact production solutions.
Responsible catering and waste management.​
Optimized transport and reduced on-site teams.​
Alignment with luxury brands’ CSR commitments.​
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Smart Budget Management​
Transparent and controlled estimates.
Real-time expense tracking.
Budget optimization without aesthetic compromise.
Agile adaptation to last-minute constraints.
Each production is managed with discretion, anticipation, and rigor. ​
A dedicated point of contact ensures clarity and continuity from pre-production to final delivery.